Social Media Spotlight: Keeping a 40-Year Old Construction Company Fresh
At Marketicity we understand that marketing is far from a one-size-fits-all operation. It’s nuanced, specific, and often a bit of a moving target. Which is why we believe it’s so important to have a personal touch with our clients. Each client is different, each client base is different, and rarely do we find that one single approach works. The person who’s looking at the website may be different than the person who’s looking at social media or reading a company’s newsletter. Some content plays better on one platform than another, and so on.
Which is why we always take a measured and multi-faceted approach to our marketing strategies. This is perhaps most apparent with our work for FS Construction Services, a construction, equipment, and service provider in southern Illinois that focuses on agriculture. FS Construction Services has been in business for over 40 years, so they’ve lived through the seismic shift that the internet and social media caused in the marketing world. As they have adjusted to the ever-changing landscape of marketing in an increasingly digital age, we have been able to come alongside them and help develop a many-pronged approach to their outreach efforts.
With FS Construction Services, our plan has been to create effective, dependable means of communication through a variety of platforms including: monthly blog posts, a website redesign and ongoing site maintenance, a Facebook page, an end-of-month newsletter, as well as ongoing SEO work.
The FS Construction Services blog has been a good way to provide readers some insight into who they are and the kinds of work they do. However, we know that in order to find the blog, you’d most likely need to be on the website first, so rather than just sending that content out into the ether and hoping for the best, we also take those articles and add them to the rotation of regular Facebook posts, expanding their reach and potential client-base. Instead of simply pasting a link into a Facebook post and calling it good, we have instead optimized the posts to prioritize good pictures, short descriptions, and interesting titles, knowing that a social media post is a vastly different platform than a blog and you have a short time to actually capture someone’s attention.
Despite the allure of going viral, we know that there is no silver bullet in marketing. However, steady, fresh content, adapted specifically for each platform, can go a long way towards elevating a brand, even in the temperamental world of social media.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.