Marketing Campaigns and Holiday Social Media
Whether you feel ready for it or not, we have officially entered the time of year where holidays are going to hit back-to-back and we will see nothing but recurring ads for the biggest sales day of the year, once a week, for three months, including holiday social media campaigns. This is either an exciting opportunity or a sprint you’re not looking forward to running. Or possibly it’s both.
In any case, it does present a series of possible marketing opportunities. Depending on your business or organization, talking about cheaper prices or great holiday deals may not be an option, but the holidays do provide a number of other possibilities.
Here at Marketicity, we have often worked with long-running companies and family-owned businesses and places that mean a lot more to the community than a simple service offered. The stories behind these businesses are often rich and frequently very meaningful. These stories can drive engaging and memorable social media campaigns, and depending on the nature of the company, may carry a strong impact during a time of year when people are thinking regularly of family, home, and being connected.
And naturally, this is a time when companies may have the chance to be humorous, wistful, or nostalgic, something that might be harder to work in at other times throughout the year. The point is, just because you may not have a product to sell, doesn’t mean you can’t participate in all the holiday hype. And of course, if you do have a product to sell, all the above options are ways to get that messaging out there as well. Use the time to break from the mold, try something different, or explore a creative idea that hasn’t yet had a home. You never know when something might stick.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.