Have you ever wondered why most car commercials, or even most toothpaste tubes, look the same? Honestly, we wouldn’t blame you if never have thought about those things, but we certainly have. In the world of marketing it’s so easy to fall into the habit of promoting something the same way you’ve seen it before, whether or not that’s your intention. We are surrounded by marketing and advertisement options all day, every day, in most cases, and sometimes without realizing it, the look and feel of that marketing seeps into our brains.
Which is why we take pains at Marketicity to bring fresh eyes to every new project we have. Over the years we have done a lot of marketing in the agriculture industry. It can be tempting for us to approach a new ag project knowing that that’s been our zone and we can just use what we know has worked in the past. And while there is certainly a time and a place for that, we never want to just start there. We want to start with a world of possibility rather than immediately confine ourselves to a familiar box.
This is one of our favorite things about working with new clients. Our marketing team has a broad range of experience in a number of industries. So while our client’s creative challenge might be agriculture related, maybe the solution can be pulled from our work in the spirits, food flavoring, banking, manufacturing, pet ingredients or the telecommunications industry. We pride ourselves on the challenge to build on the foundation of what made that client great in the first place. And when we do… great things happen.
When you work with us, you get the full range of our experience applied to your marketing needs. Often, we like to start big, not with the whys, but the why nots. Why couldn’t it look this way? Why couldn’t it sound like this? Why not approach it from a fresh perspective? From there, we’ll start to chip away at the challenge and find the right messaging, the right tone, the right look for what is needed to move your brand forward.
Got a creative or marketing challenge that you want a fresh perspective on? Then give us a call. We specialize in Moving Brands Forward.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.