Services Provided: Strategic Planning, Quantitative Research, Video Development, Brand Positioning, Brand Standards Guides, Consumer Packaging, Collateral Materials, Sales Brochures, Presentation Materials, Sell Sheets, Folders, Annual Reports, Point of Sale, Package Design, CPGs, New Product Launch, Package Redesign
SeaStar Solutions (Sierra Marine)
SeaStar Solutions is the world’s largest aftermarket manufacturer of marine parts. When they needed new branding for their Sierra Marine line of products, they turned to Marketicity. Working with senior marketing and C-Suite executives, we led a brand exploration process to pinpoint go-to markets as well as B2C and B2B-facing taglines.
Moving The Brand Forward…
Marketicity ran a brand positioning exercise with seven key marketing leads for the company. The completed project led to the new “The Best Parts Of Boating” brand positioning and tagline. The new verbiage was integrated into new packaging concepts that were vetted through consumer research to gain consumer insights. Marketicity then worked to make packaging refinements and provided creative to brand standards that would apply to over 14,000 brand SKUs. Additionally, the agency led the creation of a full complement of sales-meeting launch materials and sales meeting video. Point-of-purchase materials for retailers reinforced the brand and new brand positioning.
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