Services Provided: Brand Positioning & Identity, Logo Design, Brand Standards Guides, Collateral Materials, Video Content Management & Creation, Social Media Planning and Content Development
PRI Enterprises
PRI Enterprises is an executive search firm with nearly 25 years experience successfully placing candidates in executive and leadership roles in the hotel and hospitality category. Although the company had a proven track record and loyal client base. it lacked solid branding and a presence on social media.
Moving The Brand Forward…
Marketicity started with the branding basics and worked in the development of a positioning that truly spoke to the core of what PRI did, “Placing People In Positions Of Success”. The key here was that it was not “for success”. This positioning held a double meaning as it spoke directly to the successes of its candidates and the positions they were placed in. Next the agency went to work developing a new logo to represent the brand in all of its branding. This was followed up with collateral elements and a refreshed presence on the key social media platforms of LinkedIn and YouTube. The agency lead the development to content and editing that ultimately populated these two key resources.
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