PRI Enterprises is an executive search firm with nearly 25 years experience successfully placing candidates in executive and leadership roles in the hotel and hospitality category. Although the company had a proven track record and loyal client base. it lacked solid branding and a presence on social media.
Moving The Brand Forward…
Marketicity started with the branding basics and worked in the development of a positioning that truly spoke to the core of what PRI did, “Placing People In Positions Of Success”. The key here was that it was not “for success”. This positioning held a double meaning as it spoke directly to the successes of its candidates and the positions they were placed in. Next the agency went to work developing a new logo to represent the brand in all of its branding. This was followed up with collateral elements and a refreshed presence on the key social media platforms of LinkedIn and YouTube. The agency lead the development to content and editing that ultimately populated these two key resources.
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