Peoples Bank and Trust
With a strong foothold across 10 communities in Central Illinois, Peoples Bank and Trust provides full banking and financial services for individuals, families, businesses, agriculture and municipalities. They continue to emphasize building on their heritage and fostering community growth which has allowed them to become an institution with more than $400 million in assets. Regardless of size, they remain the “people’s bank” for the region they serve.
Moving The Brand Forward
Living into their name, people truly are put at the forefront of each and every decision for the leaders of this brand. Marketicity’s job has been to generate marketing support materials to clearly and effectively communicate this key point of difference and the personal experience delivered by each employee that customers come in contact with. The brand’s recently launched website builds on personal service and connectivity by providing not only important detailed information but also direct connection to bank employees. The print and broadcast campaigns reinforce the individual 1-to-1 relationship and direct accessibility customers have with their “personal” bankers and places a face, a name and an immediate connection of familiarity at the forefront of the campaign. Collateral materials reinforce tonality and brand standards and direct mail is utilized to deliver specific communications.
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