International Ingredient Corporation
International Ingredient Corporation (IIC) is a manufacturer and marketer of specialty ingredients for animal feed, pet food, and aquaculture industries. IIC creates their animal food products by processing the by-products of the food industry, creating a thoughtful use of existing resources.
Moving The Brand Forward…
To celebrate over 50 years as a company, IIC contacted Marketicity for a logo refresh and to help reinforce their brand in the eyes of current and potential customers. This initial work quickly expanded into more, as we developed a brand-standards guide for the organization, material for an international tradeshow, and trade-focused, product-specific print ads featuring IIC products and the pets who love them.
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