Services Provided: Advertising, Trade Show Materials, Brand Positioning & Identity, Logo Design, Brand Standards Guides, Collateral Materials, Sales Brochures, Presentation Materials, Print Trade Magazine

International Ingredient Corporation

International Ingredient Corporation (IIC) is a manufacturer and marketer of specialty ingredients for animal feed, pet food, and aquaculture industries. IIC creates their animal food products by processing the by-products of the food industry, creating a thoughtful use of existing resources.

Moving The Brand Forward…

To celebrate over 50 years as a company, IIC contacted Marketicity for a logo refresh and to help reinforce their brand in the eyes of current and potential customers. This initial work quickly expanded into more, as we developed a brand-standards guide for the organization, material for an international tradeshow, and trade-focused, product-specific print ads featuring IIC products and the pets who love them.

We also launched a new website for International Ingredient Corporation in 2021 to better showcase their company and services.

Interested in the full case study? Click “Contact” or better yet call. We’d love to share more about this great project.

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