American Board of Optometry Website
The American Board of Optometry (ABO) is a non-profit organization that board certifies optometrists in the United States. It was established to serve the public and the optometry profession by assessing and certifying the competency of optometrists. While Board certification is voluntary, it benefits all as it sets ongoing educational and practice standards.
Moving The Brand Forward…
ABO needed a new digital presence that was representative of the current brand standards and easily communicated organization benefits for optometrists across the country. Marketicity studied the category and provided the client multiple layout and design options. Options provided various approaches to the look, feel and interactive features required to make the site as visually engaging as well as extremely user friendly. Upon layout approval, the team went to work on updating copy, optimizing for search, programming, testing and launch. Finally, a client training session rounded out the project which allows for internal modifications and updates. Additionally, the brands e-newsletter template was also refreshed to mirror design changes to the website and again, allow for seamless user interaction.
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