If you’ve ever pictured a web designer as someone who stares at Matrix-like lines of code on a screen in a poorly lit room all day, then do we have a surprise for you. We have decided to pull the curtain back on some of our wonderful employees here at Marketicity and provide a little […]
Here at Marketicity we know that much of the conversation right now is focused on artificial intelligence, its ethics, implications, and possibilities. It is a nuanced and complicated conversation that we won’t venture into here, other than to say no matter what changes lie on the horizon, in our opinion, nothing beats old-fashioned human ingenuity […]
In any creative endeavor, it’s tempting to wait around for the light bulb moment, the muse, or the perfect idea that suddenly materializes into a complete, workable project. But the truth is, if we were wholly reliant on these means, many of us would still be waiting. And while this is true of single ideas, […]
We know that most professions, excluding perhaps “nuclear physicist,” have their own version of the armchair quarterback. And “marketing professional” is certainly no exception. In fact, the reality is that marketing probably gets this significantly more than other industries. In its essence, marketing is meant to be commented on, publicly appraised, and deemed effective or […]
The thing with marketing is that you can make a hundred little decisions every month that seemingly have little impact or they simply have the impact you expected. And you can do this for years. It may not be momentous or extravagant, rather it’s just the daily reality of plugging away at your marketing strategy. […]
It’s probably no surprise to say that the term “customer service” is a bit of a double-edged sword. On the one hand, it brings to mind images of being helpful and successfully meeting clients’ needs. On the other hand is pretty much everything else: waiting on hold, overloaded call centers, complaints on Facebook, and so […]
So often the tightrope walk of marketing is finding that balance between letting the process of creativity play out while still being able to provide something in a timely manner. With the increased options and decreased cost of video editing software, graphic design tools, and social media campaigns, the opportunities for creative work are seemingly […]
Here at Marketicity we strive to provide the best possible support, ideation, strategy, creative and partnership to each and every one of our clients. Why, it is based on a long-standing approach to marketing at Marketicity and how we support our clients. We like to call it our 95-5 Rule. That is all driven by […]
If you give most people a few minutes to think about memorable branding or brand campaigns, they will probably be able to cite a handful of Super Bowl commercials, maybe some viral videos, maybe even something from a magazine or a store aisle. And while we’re certainly fans of a good Super Bowl commercial over […]
Marketing is always a bit of a tightrope walk. You want to be subtle but not obtuse, optimistic without overpromising, and you want to make your product or company or organization seem appealing without sounding disingenuous. Sometimes that balance is obvious, other times it requires a lot of trial and error. And depending on the […]