So often the tightrope walk of marketing is finding that balance between letting the process of creativity play out while still being able to provide something in a timely manner. With the increased options and decreased cost of video editing software, graphic design tools, and social media campaigns, the opportunities for creative work are seemingly […]
Here at Marketicity we strive to provide the best possible support, ideation, strategy, creative and partnership to each and every one of our clients. Why, it is based on a long-standing approach to marketing at Marketicity and how we support our clients. We like to call it our 95-5 Rule. That is all driven by […]
If you give most people a few minutes to think about memorable branding or brand campaigns, they will probably be able to cite a handful of Super Bowl commercials, maybe some viral videos, maybe even something from a magazine or a store aisle. And while we’re certainly fans of a good Super Bowl commercial over […]
Marketing is always a bit of a tightrope walk. You want to be subtle but not obtuse, optimistic without overpromising, and you want to make your product or company or organization seem appealing without sounding disingenuous. Sometimes that balance is obvious, other times it requires a lot of trial and error. And depending on the […]
We think a lot about marketing planning here at Marketicity. Which certainly shouldn’t be a surprise to anyone. But marketing is an interesting field. Often, we see it as both overvalued and undervalued in the same breath. It is both assumed that a single piece of marketing can be a silver bullet to solve any […]
The world of marketing is often a fast-paced and relentless world. Trends disappear as quickly as they arrive and the promising idea of a month ago is already out of style by the time it is ready to be implemented. It is exhausting in its own unique way and the never-ending quest of balancing creativity […]
Sometimes in the world of marketing it can seem like you create content or materials that simply vanish into the ether once they’re finished and you’re left wondering if they had any impact or effect at all. Analytics can help, as can invested clients, but it can still be a difficult feeling to shake. This […]
Here at Marketicity we’re big believers in enjoying the moment and not casting yourself too far into the future. That being said, it’s October, and this year is going to be over before we know it, so it’s probably time to start thinking about some goal setting for the next year. We’re used to thinking […]
We know this isn’t likely to come as a shock to anyone in the marketing world, but sometimes brands like to a blow some smoke about their products, successes, and benefits. And honestly, it’s an easy trap to fall into. Our job as marketers is to highlight the upsides of a brand first and foremost. […]
Here at Marketicity, it’s no surprise that we often find ourselves talking about digital marketing and advertising strategies. And with good reason – helping clients move their brands forward, it what we love to do. However, sometimes what can get lost in all of those discussions is that, for all of the convenience in the […]