We think a lot about marketing planning here at Marketicity. Which certainly shouldn’t be a surprise to anyone. But marketing is an interesting field. Often, we see it as both overvalued and undervalued in the same breath. It is both assumed that a single piece of marketing can be a silver bullet to solve any […]
The world of marketing is often a fast-paced and relentless world. Trends disappear as quickly as they arrive and the promising idea of a month ago is already out of style by the time it is ready to be implemented. It is exhausting in its own unique way and the never-ending quest of balancing creativity […]
Sometimes in the world of marketing it can seem like you create content or materials that simply vanish into the ether once they’re finished and you’re left wondering if they had any impact or effect at all. Analytics can help, as can invested clients, but it can still be a difficult feeling to shake. This […]
Here at Marketicity we’re big believers in enjoying the moment and not casting yourself too far into the future. That being said, it’s October, and this year is going to be over before we know it, so it’s probably time to start thinking about some goal setting for the next year. We’re used to thinking […]
We know this isn’t likely to come as a shock to anyone in the marketing world, but sometimes brands like to a blow some smoke about their products, successes, and benefits. And honestly, it’s an easy trap to fall into. Our job as marketers is to highlight the upsides of a brand first and foremost. […]
Here at Marketicity, it’s no surprise that we often find ourselves talking about digital marketing and advertising strategies. And with good reason – helping clients move their brands forward, it what we love to do. However, sometimes what can get lost in all of those discussions is that, for all of the convenience in the […]
It seems like not too long ago that “holistic” became a bit of a buzzword. And while it’s certainly a word that carries a variety of connotations, we simply mean it in reference to the whole of something, and not just a part. It’s easy in marketing to start thinking about how great your new […]
In the year 2022 this statement is one of the more obvious ones we could make, but: your online presence matters. There we said it. Our work here is done. Seriously though, we all know we need a comprehensive, easy to navigate web presence. However, this can be a bit of a blessing and a […]
Every company has a story. Sometimes those stories are straightforward and unspectacular, but every now and again you come across a business or organization whose story is so memorable or meaningful that communicating that story hardly feels like work. In the world of traditional marketing, a company’s ethos will often have to take a backseat […]
It’s hardly an earth-shattering statement to say that PR is a powerful thing. But here we go anyway: PR is a powerful thing. As a brand there are a lot of things you can control: the quality of your product, the honesty of your messaging, the way you treat your customers and clients, etc. One […]