Working With Multi-Generational, Family-Owned Businesses
In the world of marketing, it’s very easy to be drawn to the idea of a startup instead of marketing family-owned businesses that have been around for generations. And it’s not hard to figure out why. Marketing is a pretty great analogue to the world of business. There will always be new ideas, new companies, new trends, the next great brand, the next great product, the next great innovation in storytelling, and so on. There will be ideas that catch hold, expand, and explode before you even know what happened. It’s all very exciting and certainly hard to look away.
And then, when a new company swoops in and promises to revolutionize the way we do something, it can be a lot of fun to get swept up in the process. The same is true of social media trends and advertising opportunities. We love to hear about the marketing campaign that was put together with $400 and a little duct tape and then blew up on YouTube for 20 million views. These things are fun, but sometimes that’s all they are.
So, we certainly understand the stars-in-eyes reaction to a promising startup, we have actually found a significant amount of satisfaction and fulfillment comes from working on the opposite end of that spectrum. Over the years here at Marketicity, we have had the opportunity to work with multiple, multi-generational, longstanding, family-owned businesses and it has been one of our greatest joys as a company. Harrisonville Telephone Company, for instance, has been around for 128 years. Wightman Pharmacy, 127 years. Crown Linen, 133 years. International Ingredient Corporation, 58 years.
When you work with businesses like this, you’re not hoping to capture some flash-in-the-pan zeitgeist, but instead you’re telling the legacy of something that has endured. You’re telling the story of a family that has remained a family, fathers that have passed something on to their sons, values that still exist because they were given through a grandmother. It might not be flashy, but it is beautifully and unmistakably human. It speaks to something in all of us, some memory, some desire, some loss, or some great joy.
And after almost three decades of doing this, we couldn’t imagine a better kind of story to tell.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.