We know that most professions, excluding perhaps “nuclear physicist,” have their own version of the armchair quarterback. And “marketing professional” is certainly no exception. In fact, the reality is that marketing probably gets this significantly more than other industries. In its essence, marketing is meant to be commented on, publicly appraised, and deemed effective or ineffective by casual observers, competitors and other marketers… all day, every day.
The advent of social media and digital influencers has certainly only grown the idea that anyone can do marketing. And while that’s technically true, it’s also very true that not everyone can do marketing well. For small businesses or companies simply looking to save on costs, we understand the temptation to handle marketing internally. We’ve heard it before, “I’ve got a cousin that says he can do ‘_insert needed marketing item here_’!” And in some cases, it works out to be adequate, or at least allows you to check something off of your to do list.
We will be the first to admit that marketing isn’t rocket science, but it does take talent, skill, intuition, experience, insights, and a healthy dose of common sense if you hope to do more than “check a box” in your marketing efforts. And that’s where Marketicity comes in. The many ways and forms that creative and marketing can take is borderline endless and the skillset required for print marketing is different than video marketing which is different than social media marketing which is different than website design or public relations.
And if you wanted to be exhaustive about it, you could continue to drill down into the fact that Facebook marketing is different that Instagram marketing which is different than Twitter marketing. In other words, marketing outlets and opportunities are broad and deep, and if you’re going to navigate them, it helps to have a partner. An experienced partner.
Over the years we have helped businesses build their brand, reach their customers, grow their sales, communicate with stakeholders, and so on. When you employ us for any of our services, from direct mail to website design, you can be sure that we will meet you where you are and help get you where you want to go.
In some cases we act as consultants, other times we brainstorm, develop, and implement a full-blown marketing strategy. Our job is to provide you the support, strategy, insight, and out-of-the-box thinking to move your brand forward, and our team has been designed to tackle every angle of your marketing needs with professionalism, wisdom, and joy.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.