Consulting in the Big Things and Little Things
The thing with marketing is that you can make a hundred little decisions every month that seemingly have little impact or they simply have the impact you expected. And you can do this for years. It may not be momentous or extravagant, rather it’s just the daily reality of plugging away at your marketing strategy. And then sometimes you hit on something that takes on a life of its own, in a way you never could have planned and you may never be able to recreate. Everyone wants this lightning-in-a-bottle moment. Rather, they want it in the way that grows the brand, sells more products, and draws in a larger customer base. The inverse, of course, is that no one wants that lightning-in-a-bottle to end up burning them. Marketing, no surprise, and consulting, are fickle.
The truth, as we often talk about, is that there are no silver bullets. But there are good ideas and bad ideas. And though it may not seem very glorious, there is value in the day-to-day implementation of a solid strategy.
What makes for a solid strategy is obviously a different conversation, and something that we here at Marketicity are always happy to help with. Sometimes an outside perspective is the most helpful perspective you can get. There are clients that we have worked with from the moment we became a business and there are also clients who reach out every other year to ask for some consulting or help with a specific project. Sometimes it’s just a matter of teasing apart the good ideas from the bad ones.
Our philosophy is about delivering what the client needs and not overwhelming them or overstepping. We approach some consulting here and there with the same energy and enthusiasm as we approach a client who wants us to develop a multi-year comprehensive marketing strategy. The truth is, everyone needs a little help sometimes, and Marketicity is always happy to be there.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.
