The 95-5 Rule
Here at Marketicity we strive to provide the best possible support, ideation, strategy, creative and partnership to each and every one of our clients. Why, it is based on a long-standing approach to marketing at Marketicity and how we support our clients. We like to call it our 95-5 Rule.
That is all driven by a very simple rule. For many of our clients, 95% of their focus is on the day-to-day issues every company deals with. Their business day is filled spent dealing with research, development, customer service, sales and sales evaluation, R&D, operations, A/P, employee issues, new business development, customer retention, etc.. Whether that 95% is extremely enjoyable, extremely difficult or a mix of both for our clients, our approach is to make that other 5% – the marketing & advertising part that we work with them on, as fun, enjoyable, engaging, and worry free as it can possibly be.
We see marketing as an opportunity to reach out and engage, to have fun, to tell a story, to connect with our clients.. but more importantly, their customers. When we work with a client on their marketing strategy, our goal is not only to provide them with something useful and profitable at the end of the day, but to provide a bit of a spark, perhaps even a reminder of why they should get through the 95% so that they can get to the 5% that they love! So many of our clients are doing incredible, meaningful work, and getting to be a part of their marketing efforts is often an opportunity to remind them of just how important and impactful that work is.
At the end of the day, we want our clients to look forward to every call, email, zoom, meeting and creative presentation that they have with any member of our team or our team as a whole!
We (the collective ‘we’ of clients and our team) all got into our businesses as a way to service a need but to have a meaningful and fun time while doing so.
So, ask yourself. If your company uses an outside marketing firm to help generate and execute your strategy and marketing efforts, do you look forward to meeting with them? If not, maybe its time you see how we can apply our 95% – 5% rule to your company’s needs.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.