Marketing is always a bit of a tightrope walk. You want to be subtle but not obtuse, optimistic without overpromising, and you want to make your product or company or organization seem appealing without sounding disingenuous. Sometimes that balance is obvious, other times it requires a lot of trial and error. And depending on the nature of your marketing campaigns, your opportunities and abilities to measure success may vary wildly.
We’re not saying it’s impossible by any means. But it does take a lot of careful thought, planning, and maybe a bit of luck. At Marketicity we have had the opportunity over the years to see dozens of businesses change and grow and hundreds of campaigns begin and end, and we can say for certain that there is a difference between a campaign that makes you want to buy and a campaign that just wants to sell. It can be a fine line, but you usually know it when you see it.
Think about the last piece of marketing you saw that really captured you. While it’s possible, we’re guessing it probably didn’t include a garish yellow starburst and a red-lettered “$19.99” inside. More likely it was something that perfectly fit a need, maybe even a need you didn’t know you had, or perhaps it told you a story, and before you even realized it, you were invested.
The best kind of marketing is memorable because it’s meaningful, even if that need is small. We have had the privilege to work with so many wonderful clients and companies over the years, and while they are all trying to make money, that’s not all they are. It could be industry innovation, it could be providing an important community service, it could be the only place like it for 100 miles. Whatever the case may be, there’s something there to attach to, to be moved by, to be remembered. A price point is easily forgotten, but a feeling can stick around for a while.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.