In the year 2022 this statement is one of the more obvious ones we could make, but: your online presence matters. There we said it. Our work here is done.
Seriously though, we all know we need a comprehensive, easy to navigate web presence. However, this can be a bit of a blessing and a curse for companies. Smaller companies that may not have the resources or the inhouse ‘expertise’ as many major corporations that you can think of. And so often they will do the bare minimum of what’s required, but may not have the ability to do anything beyond that. And so you end up with old, unresponsive websites, pages that aren’t optimized for mobile, or a hodgepodge of random buttons, gifs, fonts, and colors. We don’t say this to be cruel. Everyone has to start somewhere. Look at the early days of any major corporation’s website and you’re sure to find something quaint, hilarious, or downright ugly.
One of the best things we get to do here at Marketicity is come alongside some of these businesses, get to know their wonderful staffs, their unique services, and see how they get to be true experts at what they do. And then we get to tell the world all about it. For us, one of these clients was the International Ingredient Corporation (IIC). This incredible company has been making feed ingredients for companion animals, swine, dairy cattle, aquaculture, horses, and more for almost 50 years. They have prioritized ‘upcycling’ by repurposing food byproducts. Rather than these byproducts ending up in a landfill, IIC’s research and development teams upcycle them and turn them into viable ingredients, which are then released them back into the food chain. IIC not only has a huge US footprint, but their products are exported to over 25 countries around the world.
This industry leader is located in Fenton, Missouri, and for all of their innovation and success, they were operating off of a very old website. So, we were thrilled to get to build them a brand-new site and create new video content to better share their remarkable story. Now, IIC has an online presence that better reflects their industry leading capabilities, breadth of products and a digital presence that promotes both.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.