Every company has a story. Sometimes those stories are straightforward and unspectacular, but every now and again you come across a business or organization whose story is so memorable or meaningful that communicating that story hardly feels like work. In the world of traditional marketing, a company’s ethos will often have to take a backseat to their products. However, the world of social media gets to transcend traditional marketing barriers.
Social media is a narrative-driven space where ideas and stories can resonate just as strongly as prices and outcomes. This affords marketers an opportunity to communicate with their audience and the general public in a way that’s less directly tied to a bottom line, yet can still have positive impacts on that bottom line.
At Marketicity, we have had the pleasure of providing support for an incredible organization called Songs 4 Soldiers which organizes annual benefit concerts and other events to raise money for combat veterans needing assistance. The organization, also started by a veteran – Dustin Row, is an easy cause to get behind. But the best intentions in the world don’t always translate to immediate success. But through the use of target social media messaging, ad boosts, outreach to country and rock music listeners in the region, as well as specific marketing in Nashville, Songs 4 Soldiers has been able to share its incredible purpose, and experience incredible growth, over the past number of years. The concert has gone from a one-day event featuring talented local musicians to a two-day event that, in addition to local acts, includes national touring mega acts like Night Ranger, 38 Special, Bret Michaels, Josh Turner, Granger Smith and many more. It has moved from a grocery store parking lot to Bolm-Schuhkraft Memorial City Park in Columbia, IL. And at its most recent concert, raised $270,000, all of which goes to help veterans in need.
Of course, the joy in getting to work with such wonderful people for such a wonderful cause is truly special. And so is wanting something to succeed, not just because you’ve been tasked with it, but because you genuinely believe in its value. It’s one of the best parts of doing this kind of work. The benefit of utilizing social media is that you can go beyond the elevator pitch or the keywords or the great deal to capture attention. Partnering in the social media space gives you an opportunity to speak to the emotion or the humanity of something in a way that can do justice to an organization like Songs 4 Soldiers.
Interested in learning more about this truly special organization or even better yet providing financial support or a donation? We encourage you to visit Songs4Soldiers.org and give! You can also visit their site to find out more about the 2022 concerts scheduled for September 9 & 10!
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.