As we often like to discuss, there is no one foolproof way to guarantee your brand’s success. If there was, our job here at Marketicity would be a lot easier. But of course, we all know it isn’t like that. Instead, a good marketing plan requires a lot of prior experience, some targeted internal conversations, a few intangibles, and a lot of hard work and planning. So let’s focus on that planning for a moment and talk about why it’s so important and what it looks like when we sit down with you to plan out a trajectory for your brand.
One of the most important parts of any brand is the feeling associated with it. Some brands carry a feeling of quality with their name. Some do just the opposite. What is your brand? What does it do? How does it make people feel? When updating or creating a marketing plan, finding ways to reinforce your brand’s feel and purpose, or perhaps creating that feel and purpose for the first time, is a great place to start.
This one is pretty obvious, but it needs to be said: consider your budget. A splashy product unveiling sounds like a great idea, but is it actually feasible? Things like TV or radio ads, or even targeted ads on social media can be effective, but like everything else, they cost something. Having a strong handle on your budget will help you know where to direct your marketing efforts and what kind of material should be created.
Unless confusion is part of your brand experience, you want to make sure that whatever messaging is out there for you is clear, cohesive, and additive. Social media is a different kind of space than the radio and you want your messaging to adapt appropriately.
Planning is brainstorming. It’s important to create space and time to look at your brand, where it’s succeeding, where it’s failing, where it’s been remembered, where it’s underperformed, and so on. And then ask yourself: what now? What next? What more? While we could insert some quote about how there are no bad ideas, etc., etc., what we like to say around here is: If you fail to plan, you plan to fail.
Marketing without a plan is like archery without a target, how are you ever going to know if you’ve actually succeeded? When you work with us to create a plan for your brand, we all become accountable to it. Having a plan means collectively there is something to aim for, something to work towards, and measurable ways to determine if it worked or not. If you are stuck in a dark room with a flashlight, it would be foolish not to turn it on.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.