When it comes to marketing, it can be tempting to completely reinvent the wheel every now and again to inject your brand with some extra energy or excitement. Honestly, it can be tempting simply because you get bored with looking at the same logo or the same font or the same pictures day in and day out. Sometimes, a total overhaul is what’s needed. However, we’ve found that much of the time, the best course of action is a smart, targeted evolution as opposed to an all-out revolution.
There’s a reason that your brand is important. Whether you see it as a promise to your clients, a sign of quality work, or a personality that people can identify with, your brand carries weight and value. But just like a haircut, or a wardrobe, or a paint job, sometimes it needs something new. Now again, there is a time and a place for a total reinvention of your brand, and when that happens, we have a bit of a different conversation. Most often though, we work with companies on providing a few tweaks that go a long way. When you get a haircut, it’s still the same you leaving the barbershop or salon, but hopefully you feel like a new person, refreshed and excited. We take the same approach when working with clients on their brand identity.
Maybe you don’t need a new logo, maybe you just need a new color template to play around in. Maybe your advertising graphics or fonts need to be updated. Maybe your social media persona needs a bit of an upgrade or your mission statement needs some adjusting or rewording. The list can go on and on, but it all goes a long way towards boosting your brand’s feel and attracting new customers.
When you work with us, we will help you figure out where your brand needs a tune-up and how best to make that happen. Our goal is that when we do job, you will then feel better about doing yours.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.