In the book Range: Why Generalists Triumph in a Specialized World, author David Epstein argues for the importance of a wide range of knowledge and experience as opposed to only specialized knowledge. In one example he writes, “The labs in which scientists had more diverse professional backgrounds were the ones where more and more varied analogies were offered, and where breakthroughs were more reliably produced when the unexpected arose.” Thus, the benefits of our diverse portfolio.
Now, we are admittedly marketing specialists, but we are specialists across a variety of disciplines and, one of the things we enjoy the most about our work, is that we get to work with a diverse range of brands and companies across all kinds of industries. Our clients include telecommunications companies, construction services, retirement communities, agricultural associations, spirits companies, and more. We believe that such a broad background has been an incredible asset to us over the years. We have had the opportunity to see that, no matter the industry, the fundamental truths of marketing hold up. And more than any specialized knowledge, we understand that our work ultimately relies on how successfully we can connect with people. Whether you’re selling internet service, steel buildings, or helping coffee brands develop new flavors, the underlying goal is to create a human connection with someone.
Many industries have their own standards and tendencies, and it seems natural that similar products from different brands would all start to blend together over time. Which is why we see the portfolio we’ve built as a distinct creative advantage. Being entrenched in the world of construction only to pivot to an executive search firm keeps us on our toes, it keeps our eyes open, and we can see how our work benefits from it. Perhaps something that worked well in one industry will work in a completely different industry. Perhaps one brand landed on a social media idea that will prove successful for another brand.
When developing a marketing strategy, it’s easy to get lost in the details. At Marketicity, we enjoy that detail work immensely. But we also like that the variety in our wonderful clients forces us to always step back to look at the bigger picture, and we believe that our work is all the better for it.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.