In our last blog, we discussed how the foundation of every brand is the essence of what that brand is and WHY it is. A brand’s essence becomes the basis for all of its marketing strategies. Companies that follow a clear strategy based on their essence will have powerful branding messaging that lasts for years or even decades, depending on the brand.
We can help define your brand’s essence.
Brands need not be huge in order to harness the power of great branding. All a product needs to develop a brand is itself, the product, and a desired consumer. A brand’s essence becomes the strategic center for all future branded messaging for all marketing materials. It is the map that provides direction and focus for all consumer touch points.
In addition to the National Corn to Ethanol Research Center mentioned in the previous blog, Marketicity has had the opportunity to find the brand essence and create strong messaging for several companies in a variety of fields, here are a few for examples:
• Sierra Marine
How can you ensure that your company maintains its branding focus?
When completing a branding project on behalf of a client, the team at Marketicity provides the tools required to help you stay “on course”. We create and deliver a “playbook”. It is the compass for the brand and includes both digital and physical assets. It includes items such as:
• The complete and detailed brand pyramid (we’ll cover this in a separate blog)
• The thorough SWOT analysis
• Brand “Mood Boards” and Customer “Personas”
• A “Brand Standards Guide” (e.g. logo use, fonts, leading, white space management, copywriting style, brand PMS colors, etc.)
• Ad, Presentation and PR Release templates
• Add more…
Ok, I’m interested. What’s the next steps?
Contact us! We’re happy to sit down, discuss the process, answer questions and most importantly, listen. We listen carefully and ask questions so that we clearly understand the current lay of the land in your product’s world. The majority of our branding projects generally begin at one of the following starting points.
• Branding from scratch. Build it from the ground up.
• Re-Branding. This is putting a new face on an already established brand.
• Brand Validation. The idea that a brand may believe it knows what it is… but needs fresh eyes and IDEAS on it to confirm.
At Marketicity, we are all about Moving Brands Forward. If you have doubts as to if yours is positioned properly, let’s connect and see if we can help you Move Your Brand Forward.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.