For our team, marketing is like a jigsaw puzzle. We examine each piece (marketing tactic) from every angle (creative thinking) to determine how it fits into the big picture (specific marketing efforts).
Most recently with the Coronavirus outbreak, we’ve been helping clients’ review messages, products and services from many different angles. All of this to ensure we develop solutions that resonate with their customers. While this is an unprecedented pandemic and not every challenge is as severe, brands must always be open to adjusting their marketing strategy to fit the world in which their customers live.
At Marketicity, we are constantly creating unique messaging to help our clients adapt to challenges. Whether it’s B2B, B2C, digital, social or traditional formats, we explore branding messages that will allow our clients to communicate best with the recipient. With some clients, it means adjusting sales materials to better reach their audience. With others, it’s taking traditional branding and integrating it into the digital marketplace. No matter what industry we’re working with, whether it be agricultural, telecommunications, banking or any number of others, we have the team to provide creative solutions that work.
How Do We Help Clients Adapt to Unique Challenges?
• We listen to customers. As with any relationship, being a good listener is key. That is also proves to be true in marketing. We listen to challenges and goals and go to work addressing the best possible solution to reach a desired outcome.
• We set realistic expectations. Truth and honesty are at the core of who we are as people and that is reflected in our approach with clients. We explore all possible ways to deliver messaging and then track performance to ensure it delivers as expected.
• We engage. Many of today’s consumers want to access product information online they still need to “feel” the brand is more than simply images, content and buttons. In every digital initiative we produce, we spotlight the business as one who truly cares about their customers and are there to help both online and offline.
• We deliver. When all is said and done, it is about meeting client goals, objectives, timelines, budgets and expectations. And that is what we strive to do on every single project that we work on for our clients.
Creative Ways We’ve Helped Our Clients
• Beverage and Alcohol
For Sazerac, we utilized existing marketing materials but developed Suggestive Merchandising Sell Sheets to provide examples and illustrations of how to use these materials at retail. By doing so, we eliminated the guess work for busy field sales teams. This allowed them to focus on display set up and placement and move on to their next sales call vs. how to use unfamiliar display elements.
• Banking and Finance
When People’s Bank and Trust wanted their customers to know they are a “people” oriented business, we created new marketing materials and developed a new website with a more personal touch. Instead of using stock photography, we traveled to their offices and took photos of their employees. Now when customers visit their facilities, they’ll see familiar faces who can help them.
How Can We Help Your Brand?
The entire Marketicity team loves to come up with creative solutions to help our clients succeed. Reach out to discover how we can move your brand forward using our unique methods that work.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.