With all the new products popping up in C-stores, grocery aisles and restaurants, today’s alcohol consumers are bombarded with choices. The only way for a spirit, beer or wine company to stay relevant is by working with a marketing team that has experience in pushing brands ahead of the competition. Marketicity is proud to have worked with some of the most respected names in the beverage alcohol industry, and we use that knowledge to help large and not so large brands, succeed.
How We Help Capture (and Keep) Customers
In order to catch a target buyer’s attention, it’s imperative to know who they are, what they’re looking for but most importantly ‘why’ they’re looking for it. Are they baby boomers looking to expand their knowledge of bourbon, liqueur, or vodka, or maybe socially mindful millennials who love to try anything new? Are they moved by stories of how a family-owned company has blossomed, or maybe more concerned about consuming all-natural products? Using research skills we’ve attained in over 30+ years in marketing, our team helps refine target audiences and the messages that appeal to their passion.
And in an era where speed, moment marketing and endless distractions bombard consumers, now it is more important than ever to make brands relevant with the highly targeted customers they desire.
Marketicity’s team of experts work together with clients to ensure their product has the right digital presence, social presence, in-store presence or on-premise presence that consumers can’t ignore.
How We’ve Helped Move Beverage Brands Forward
We’ve developed successful marketing campaigns for multiple clients in the beverage category.
Sazerac has grown considerably since concocting the first cognac brandy in New Orleans in the mid-1800s. The family-owned company now owns and operates multiple international lines of fine spirits including Gran Gala, Mr. Boston Mixers, Chila, di Amore, Ryan’s Irish Style Cream and scores of others. Marketicity has worked to create awareness and improve sales for tequila, whisky, bourbon, vodka and rums, and is currently working to promote Sazerac’s extensive line of cordials, liquors and brandies. We’ve collaborated with brand managers, sales teams, wholesalers and others to develop campaigns, then created off-premise, on-premise and promotional programs that move products. Want a sample, simply ask. We’re here to serve!
Domestic and Import Beers
Our teams experience extends from grown right here in the heart of the heartland to one whose beach persona is based a little south of the boarder. Think developing marketing plans for these brewing giants is all fun and games? Well, if it looks that way, then the brand teams and agencies are doing their job right. In the highly competitive beer category worked on some of the largest promotional windows that can drive a brands profits and on niche programs and brands needing to find space to satisfy consumers’ needs that differ from well established, main stream brands. Whether in the beer category or not, tap into our experience and see what we can do to bring your brands marketing needs to a head.
Creativity That Spans Categories
Whether you’re looking to promote a new product or reach a new audience, our team of creative experts can help. We can leverage all of the experiences we’ve had working in various industries and use them to launch your brand forward. Just reach out and we’ll be happy to tell you why we’re the best for your business.