Project Spotlight: HTC Business Spotlight Campaign
When HTC asked us to help spotlight some of the customers who support them year after year, we leaped at the opportunity. As a local business ourselves, all of us at Marketicity were proud to partner with a great local company like HTC to create a campaign that focuses on the unique offerings that HTC’s brings to area business customers. HTC Business customers consistently share why they trust their business to the local communications company to help them succeed. We were fortunate enough to tell those stories on a larger scale.
World Class Technology, Locally Based Service
At the heart of our HTC Business Spotlight Campaign is the fact that HTC is an exceptional local company who has been serving the southwestern Illinois area for nearly 125 years. Their products, services and technical capabilities are as strong, or stronger than any national Internet, phone and television provider. Plus, their locally based technicians and service personnel hold a special place in their hearts for customers that live and work in their own community. It’s easy to see why businesses trust HTC: because they provide the technology and personal attention that no other company can deliver. Our goal was to create a marketing program that would spotlight HTC and a number of their business customers. Essentially, the campaign was promoting two businesses at once! Plus, we were promoting HTC’s capabilities to potential customers. That is a win-win for everyone.
After working with the client to put the finishing touches on the concept, Marketicity rolled the campaign into multiple facets of our marketing services. This approach included: direct mailer, print ads, blog posts, digital campaigns, videos and more. The campaign also featured images and quotes from business owners who state that HTC’s dependable service allows them to dedicate more time to their own clients. The campaign was wrapped around the tagline “Powered by HTC”.
Response from the campaign has truly exceeded expectations on a number of levels. First, it is a campaign that allows an already great community partner to extend their support of other businesses in our area. Secondly, it allows HTC to feature some of the services of local companies who otherwise may not be promoted so widely.
As the head of an agency made up of professionals who have worked on brands like Walmart, Frito-Lay, State Farm, Corona, John Deere, Upper Deck, St. Louis Cardinals and many others, I can honestly say that for all the reasons listed above and more, this is one of the top five campaigns I have had the pleasure of working on in my career.
Interested in seeing other agency Project Spotlights? Keep an eye on this blog, our Facebook page and our website. Interested in learning how Marketicity can help Move Your Brand Forward, give us a call and let’s talk.
Marketicity is a marketing services firm whose team members have delivered successful campaigns and have been Moving Brands Forward for some of the best-known brands in their categories – both locally, regionally and nationally. We’re proud of our work but even more proud that our clients are proud of the work produced for their brands. Want to learn more about how we can help you “move your brand forward”? Simply give us a call or visit our Contact Us page. We look forward to hearing from you.
