It may sound simple. It may sound easy to do. If you ask most businesses, they probably don’t have one. A simple annual planning calendar.
It’s vital to plan out what you want the outcome of your efforts to be. Whether you’re planning calendar focuses on sales, branding, website, Social Media outreach or any of a number of initiatives – putting your plan to a calendar is key. As the great Margaret Thatcher said, “Plan your work for today and every day, then work your plan”. If it is good enough for one of the 20th Century’s greatest leaders, well…
We develop planning calendars for clients that span three, six and 12 month windows of opportunity. We look at each company and client to see exactly where the focus of their efforts should be placed. Our direction is based on three very simple criteria:
1) What is their greatest need?
2) What are their greatest challenges?
3) Where is the opportunity for the greatest return?
With this insight identified, brainstorming begins and our learning’s are applied to a planning calendar format.
With this planning calendar in hand, client’s can ensure action items and deliverables are assigned, reviewed and scheduled. Each individual item is planned out to include a concept stage, development stage and execution stage. And, each stage is associated with hours and an estimated budget.
Developing this tool requires time, thought and planning, however for many of our clients it proves to be the most valuable work we create for them.
Does your brand have a planning calendar in place for this Quarter, Season or Year? Surely you have goals? Let us help you outline a way to address them.
Developing a planning calendar of this nature can take anywhere from 1 to 2 client meetings and 5 to 10 hours of research and application. However, it is investment in moving your brand forward!
Curious about setting up a brand planning calendar for your company? There is no time like the present to get started.