Display Advertising, PPC, Adwords, Remarketing
We create digital ad solutions that target your audience by topic, geography, demographic, time and budget. So, let us help put your product within digital reach of those looking for exactly what you sell. Through high quality adwords and a creative pay per click (PPC) campaign can enhance ad effectiveness and drive more opportunities for your brand to be viewed and considered.
A number of clients have hired Marketicity to develop and implement search engine marketing campaigns that position their brand across a host of devices including desktops, laptops Smartphone’s and tablets. Some have even inquired about paid search on game councils.
The majority of clients enjoy the benefits and exposure they receive from implementing traditional PPC campaigns. This form of advertising, referred to as paid search, leverages the key terms, words and phrases associated with a product, brand or service. With an adwords budget established, the campaign is set up to target customers based on daypart, demographic and other key factors. A one to two percent click thru rate is considered a successful campaign however, with the right creative, clients have experienced a <10% CTR.
What percentage of a marketing budget should be allocated to a search engine marketing campaign? Theories and numbers vary from a small adwords budget for service providers to a more substantial portion of the budget for CPGs. It is reported that behemoths Unilever and Procter & Gamble invest more than a third of their respective U.S advertising budgets on digital media. While this certainly reinforces the importance of allocating funds to this medium, many smaller companies simply are unable to match that spend.
We help clients start with small but reasonable budgets and invest in those efforts wisely. Review and management of readily available reporting can help ensure proper allocation and lead to tweaks to a paid search campaign that will make it even stronger. Worried you may be jumping into the deep end of a pool too big for your brand? Relax; we can help you navigate the shallow waters till you’re ready to head to the deep end.
Interested in learning more about our approach to digital advertising and ppc? Click contact or call.