Research, Arrange, Optimize, Write, Edit
High quality, unique content is the horsepower your website must have to capture the attention of customers and search engines. Our clients benefit from a content development process that starts, where your customers are searching. For new or refresh website projects, our content creation process is firmly footed upon this vital base.
Google, Yahoo, Bing, Ask.com and Aol Search are the five websites / search properties that make up over 95% of all search volume. These search engines reward sites who place an emphasis on content creation with original and frequently updated content. Many of our clients rely upon Marketicity for their content writing needs. We work with clients to develop quarterly or semi-annual schedules for topics, stories, articles and all website content. Our clients know the intricacies of their business better than we ever could. We tap into that knowledge and apply marketing best practices and keyword-optimized content to build traffic and grow your brand. This approach ensures we fortify client sites with engaging and relevant content.
Another tool that Marketicity uses as a foundational piece of content management and creation is a keyword sitemap. This document allows us to develop website content based on search terms, phrases and keywords consumers are using to search for our clients products, brands or services. In many instances, simple tweaking of client provided terminology can have a great impact on search results. (You can read more about this on our Search Engine Optimization page.)
Our content management and creation expertise extends beyond website content to include a number of other services clients rely on our team of professionals to develop. We lessen our clients stress level by helping them create and share valuable information through the development of Blogs, Feature Articles, Product Descriptions, Social Media, Newsletters, Emails and Press Releases. So, if your plate is too full and day-to-day operations are preventing you from fortifying your companies outward facing messaging, give us a call… and get back to business.
Interested in learning more about our approach to content management and creation? Click contact or call.