The Sazerac Company
The Sazerac Company is the nation’s largest family-owned distilled spirits marketer, and owners of a number of the country’s finest distilleries, including: Buffalo Trace Distillery, A. Smith Bowman, Glenmore Distillery Company, and more.
Moving The Brand Forward…
To inform the salesforce, wholesalers, distributors, and retailers of programs supporting Sazerac’s various brands, Marketicity was brought in to develop sales and presentation materials. This project included B2B and B2C product-launch support materials, which could be used by their marketing team to help put their new products at the forefront of their customers’ minds.