Southern Illinois Center for Health

Approach/Media:
Logo redesign, branding

Opportunity:
What do you do when your organization has suffered from a bit of brand confusion, i.e., you may be the Southern Illinois Center for Health, but you’re still known as SICH by many? We worked with the regional medical practice to create a brand approach that definitively solved that question once and for all.

Client Reaction:
“I really like this. It’s clean, it conveys who we are and it’s true to the SICH name.”

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