PB&T Print & Radio Campaign

The addition of new personnel and new locations prompted the need for an evolution in the long running print and radio campaign for one of central Illinois’ most trusted and successful financial institutions.

Moving The Brand Forward

PB&T is a strong, solid brand that customers know and trust. On that foundation, we evolved the campaign to include updated print ads and radio spots that featured the ‘People” of PB&T, the faces of the brand in the communities they serve. With 60+ new print executions trafficked to eight publications and radio spots to four different stations, the creative was the easy part – flawless distribution of materials was what made the clients job easy.

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