When attending the nations premier Specialty Coffee Association of America event, you’ve got one shot to engage and win over customers. A full compliment of email marketing, direct mail, trade show strategy, large format graphics, post-event marketing outreach helped to set Beck up for success.
Moving The Brand Forward
Marketicity worked with Beck Flavors to design the Beck Flavor Lab – a tradeshow strategy that ensured visits with targeted attendees at the nation’s premier coffee trade show. The result? A rousing success! One-on-one engagements and pre-show digital outreach led to two pre-show sales meetings and 90+ percent registration for 20-minute Flavor Lab sessions with targets during the show.
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