Moving the Marketicity Brand Forward
It is long overdue but finally, the new Marketicity website is launched and live. The site is a great example of the company putting into practice what we preach and what we do on a daily basis for our clients – solve sales and marketing challenges that assist in moving a brand forward strategically, creatively, emotionally, and ultimately, financially.
While our positioning remains very similar, ‘use our creative, strategic and executional expertise to help our clients move their brands forward’, we have a new, more modern look that is reflected in every facet of our brand.
Our brand updates started months ago with the development of a new logo, color palette and mark. All have helped to evolve the brand and contemporize its overall look. The goal was to create branding that was solid, trusted and reliable, with a unique creative flair. Our ‘Moving Brands Forward’ tagline is a byproduct of exactly what gets us out of bed each morning. During an internal conversation about what we do and why we do it, the phrase “we like helping clients” came up more than a few times. With that type of energy and focus powering the teams desire to make a difference in every client project, our tagline nearly wrote itself.
With our new look being implemented across our brands day-to-day elements like letterhead, presentation templates, various collateral pieces, business cards and other essential items, it was finally time to work on the website. (Okay, it was time to work on the website a long time ago but we were busy). Layouts, designs, SEO, keyword optimization, content development, imagery selection and more, became the focus. The team vision came together and programming was started and the site it live!
However, like any good marketing strategists will do, we are looking at ways to make our brand stronger. More impactful. More clear and concise. Yes, we are exploring opportunities to move our own brand forward. And we wouldn’t have it any other way.