Marketicity

Perhaps it is the former journalist in me, but I am constantly on the hunt for a story. Not surprisingly, my eyes still pop wide and the eagerness piques at the sound of a good public relations opportunity for a new or existing client. But when I ask, “Have you received any press for that Continue Pouring …

In general, trend forecasters look to teens to forecast trends and to predict growth. In general, teens are a good source; they initiated the Facebook trend, they are early adopters of technology, and they know no world without Internet. Yet, in the case of the social media network Twitter, it is the 25-54 year olds Continue Pouring …

We are excited to announce the sneak-peak premiere of the HTC (Harrisonville Telephone Company) Web site at the Monroe County Fair this week. This Web site, which features dynamic flash features and a video tour guide of the site’s primary service pages. Watch for its online debut in the very near future!

More and more clients are aware of their Web site’s SEO, that is it’s search engine optimization. Simply, clients want their Web site at the top of a search result. But I’m alarmingly surprised to find so many companies invested in Pay-Per-Click (PPC) or AdWords campaigns as the only method for optimizing the power of Continue Pouring …

During the weekend, I caught a brief discussion on 90.7 KWMU about the tailored advertising developed for XBox users. With more than 40 million XBox owners, according to Microsoft, ads are being streamed for 30 seconds before the start of an online game or between levels. Much in the manner of many YouTube or online Continue Pouring …

The July 3-9, 2009 St. Louis Business Journal’s The Pulse section asked: “Have the protests in Iran changed your attitude toward Twitter?” The result was that 51% had better things to do, 29% still don’t get what the fuss is about and 18% love being connected through Twitter. I’ll be honest. I was an initial Continue Pouring …

According to Tara Hunt, author of the book The Whuffie Factor, your Whuffie is your online social capital. Any negative reviews or posts on the Internet count against your whuffie. Positive Web reviews and authentic blogging along with other social media practices build your whuffie. Think of whuffie like the stock market. And, we’ve all Continue Pouring …

The internet has spawned, at an alarming rate, a bevvy of new words, among them the verb (and noun) google. “I’ll google it.” “I was googling about that and found…” It’s not too shocking that we are not yahooing things. Google is known for its radical, alternative avenues to success, thereby the company has captivated Continue Pouring …

Social Media is a definite part of most marketing strategies in today’s world. And while many would like to ignore it, the simple fact is that as a marketing tool it is a very difficult thing to push aside and not recommend, especially in the present economy. Mull over this tidbit from a recent Fast Continue Pouring …