The other day I was asked a question about whether a website was necessary or if having a Facebook Business page was enough. I don’t know how much I can stress the importance of a website for a business or personal use. Everyone, and I mean everyone (even my 82 year old grandma) now uses Continue Pouring …
LinkedIn for Executives – Use It!
April 26, 2012 By Leave a Comment
Jennifer and I recently conducted a LinkedIn seminar for 20 business owners and executives in the St. Louis area. We did some research prior to the seminar and learned that, of those in attendance, only one person was using LinkedIn to its potential. The rest either used LinkedIn as nothing more than a glorified Rolodex Continue Pouring …
Rebranding: The Creative Process
April 24, 2012 By Leave a Comment
Does your brand communicate effectively to your target audience(s)? Does your logo portray the essence of what you think your company is all about? Does your company have an established brand? If you answered no to any of the above questions – read on. You may be in need of a refresh. Don’t know how Continue Pouring …
Finally Joining the Social Media Era
April 17, 2012 By Leave a Comment
For being in the 21st century and technology taking over the world, I am not in a good position. Now I have a laptop, a phone, an iPod and I am somewhat up to date on new apps and new social media, but what I have is not nearly close to the expectations that people Continue Pouring …
Sales & Marketing Are Not Interchangeable Terms
April 17, 2012 By Leave a Comment
Myth: Sales = Marketing Truth: Sales ≠ Marketing Truth: Marketing ≠ Sales During meetings and discussions with other companies, we often hear the terms “sales” and “marketing” used interchangeably. When I do, I cringe just a bit. Sales and marketing are separate, yet complementary, activities and behaviors that must be performed together to succeed. One without the Continue Pouring …
We Want a Communications Intern!
April 3, 2012 By Leave a Comment
So, it’s that time of year once again. College students or recent grads flock to the internet, their college career centers and advisers in hopes to snag an internship. Some need them in order to graduate (like myself) where others are simply looking to sharpen their skills before applying to full time positions. Ah, what Continue Pouring …
3 Steps to Prepare for the Facebook Timeline Switch
March 27, 2012 By Leave a Comment
Facebook will switch your business page to a Timeline format on March 30 – whether you’re ready or not. On the subject of social media, I try to remind my clients of one important thing: its purpose is to help your business connect with people, not sell them something. Marketing isn’t what it used to Continue Pouring …
Branding March Madness
March 19, 2012 By Leave a Comment
And Applying Its Success to Your Business Oh, the month of March – the month in which millions of Americans who otherwise would never even watch NCAA basketball become obsessed with brackets, Cinderella stories and 40 minutes of intense games. Until this month, I watched my beloved Mizzou play basketball maybe once or twice on Continue Pouring …
Creating a Community for Your Brand
March 15, 2012 By Leave a Comment
Several weeks ago, Scott wrote a blog on the importance of having brand advocates instead of just customers. That topic got me thinking about how many household brands focus on take this one step further. They don’t just get their customers to rave about their products and/or services, they create a community or a forum Continue Pouring …
Sales Traffic Through the Roof – A Case Study
March 7, 2012 By 2 Comments
Gateway FS is a regional farm services cooperative in southern Illinois. They have multiple divisions serving seven Illinois counties. Late last year, their Construction Services division approached us about pursuing a more comprehensive website to cater to their services. Instead of just making edits to an existing site, we proposed an all-encompassing – and budget-neutral Continue Pouring …
