's Posts

Weighing the Value of Brand History

I’ve seen two changes for well-known brands taking place in recent weeks — one local, one global — that have made me think about the good/bad in changing your brand. I believe one brand came through the change in a positive manner. I’m afraid, however, the other brand may have made a move they’ll regret. Continue Pouring …

This Is an Event…

PR pros will tell you to establish your key messages and stick to them as part of media interviews. This is particularly important for unannounced interview requests. Our local FOX affiliate, KTVI, recently aired an interview conducted by their well-known investigative reporter, Elliott Davis, that demonstrated this point. The subject of the interview was St. Continue Pouring …

Arrested for Possession of Poor Branding Grammar

I believe all professions have their pet peeves. Carpenters can spot a crooked wall, house cleaners see the lint in the corner of the room, accountants notice columns that are not right justified, etc. For me, it’s spelling and grammar. I’ll also be the first to admit that I make spelling and grammar errors. I Continue Pouring …

Garden Place Adult Day Club Featured

The Messenger featured Garden Place Senior Living’s Adult Day Club services in an article titled, “Adult Day Club Offers Alternatives to Caregivers.” Editor and author Liz Quirin dedicated a full page to this emerging service for seniors in our communities. Read the article.

Do You Have an Annual Report?

We find that a number of companies and organizations exert so much effort in building their businesses that they forget to step back and admire the view. Year-end is the perfect time to do just that. We come across privately held companies and non-profit organizations that need credibility in the eyes of their owners, employees, Continue Pouring …

Fishing, Travel and Relaxation!

As many of you know, Ron has recently retired from our company. For the past decade, Ron has spent tremendous time and energy into building our company from the ground up. Ron’s values and dedication to the firm will continue to play an integral role within the daily activites and actions of the Company. Ron….you Continue Pouring …