Marketing and Communications, Columbia IL
After more than 20 years in the industry, I’ve learned there are undeniable truths about me, professionally. I love to write – time passes quickly when I type. Running a growing business is a fun, daily challenge. I enjoy the variety, freedoms and trials that it brings. Work/life balance truly matters. People of solid foundation are fun to be around and I treasure working with them – whether as an employee or a client. Nothing completely engages me at work as much as a conversation with a business leader or true professional in their craft. I prefer a handshake and a look in the eye to a 10-page contract. It’s almost always better to be outdoors than inside. I smile when achieving results for others. I’m proud of our team.
BS – Ag Communications, University of Illinois at Urbana-Champaign
MA – Business, Webster University, St. Louis
Jennifer and I recently conducted a LinkedIn seminar for 20 business owners and executives in the St. Louis area. We did some research prior to the seminar and learned that, of those in attendance, only one person was using LinkedIn to its potential. The rest either used LinkedIn as nothing more than a glorified Rolodex Continue Pouring …
Myth: Sales = Marketing Truth: Sales ≠ Marketing Truth: Marketing ≠ Sales During meetings and discussions with other companies, we often hear the terms “sales” and “marketing” used interchangeably. When I do, I cringe just a bit. Sales and marketing are separate, yet complementary, activities and behaviors that must be performed together to succeed. One without the Continue Pouring …
It’s an important distinction and, if you think about it, one that gets to the heart of how you conduct every aspect of your business. But, if you can pull it off, i.e., getting the buying public to rave about your brand, you’re ahead of the game. Think about the brands you advocate – not Continue Pouring …
I read a Yahoo News article yesterday about the “most useless college degrees.” It listed agriculture as number one, animal science at number four and horticulture as number five. It also made my own personal list as probably the most uninformed piece of “journalism” I’ve ever read. Yes, ever. As our country and world population Continue Pouring …
Communicators are fascinated by – or at least notice – weird things in the written and verbal word. I’m no exception. Lately, I’ve been fascinated by people using the word “right” at the end of a sentence. As in someone starting an obscure story with, “So, we were headed to the restaurant last night, right?” Continue Pouring …
There are a number of industries that require specialized technology for their websites. A good example is the banking sector, which obviously requires a tremendous level of security in enabling their customers to access online account info, bill payment, etc. But just because an industry-specific Web vendor has superior security or technology, it doesn’t mean Continue Pouring …
I have the honor of serving on our county’s Economic Development Council (EDC). Monroe County (Ill.) is a hidden gem in the metro St. Louis area with relatively low unemployment, strong household incomes and a very high/nice standard of living. Those who’ve discovered our area love it, as do I. As a member of the EDC, Continue Pouring …
There’s still something about a high quality corporate or product brochure. I’m not talking about the el-cheapo tri-folds that someone put together in Word (or worse, PowerPoint) and printed on really bad paper. I’m talking about the ones that scream QUALITY, tell a story (quickly), grab your eye and feel good to the touch. Key Continue Pouring …
Finally, finally, finally. Agency founder, Ron Scherer, always used the saying about the cobbler’s family having the most worn shoes in town and that certainly applied to us when it came to Marketicity.com. The old site served us well, but she was out of date and needed a new look to reflect our knowledge of Continue Pouring …
