Marketing and Communications, Columbia IL
I’m that weird person that analyzes the stand-up advertisements in places like Chick-fil-A and gets excited when I think it’s truly a clever piece of marketing. Weird, right? I call it love.
My fascination with marketing began when I started assessing what ‘worked’ for me as a consumer. What was that aspect that hooked me on that product or service? What made me buy, invest, or even, trust? Once I decided to be a marketer that would look and listen, rather than just tell – I knew I just may have a shot.
Before joining Marketicity in May 2011, I’d gained nearly two years of agency experience at a St. Louis area firm doing anything and everything marketing and public relations. Then after a year-long freelance filled relocation to the Chicagoland area, I was back and ready to plant my feet. Just my luck, Marketicity had an open plot. I consistently look forward to writing that piece that engages a consumer and creates conversation. Each day I’m impressed by the power of social media and am confident digital media is the way of the future for countless avenues and industries.
When I’m not trying to think of something clever to pitch or incessantly checking my social media channels, you’ll find me training for marathons, practicing vegetarianism and playing with my three pet snakes.
(Yeah right! I can’t run, I love to tear into a filet, and I can’t stand any reptiles.)
BA – Corporate & Institutional Media, Southern Illinois University Edwardsville
So, it’s that time of year once again. College students or recent grads flock to the internet, their college career centers and advisers in hopes to snag an internship. Some need them in order to graduate (like myself) where others are simply looking to sharpen their skills before applying to full time positions. Ah, what Continue Pouring …
Gateway FS is a regional farm services cooperative in southern Illinois. They have multiple divisions serving seven Illinois counties. Late last year, their Construction Services division approached us about pursuing a more comprehensive website to cater to their services. Instead of just making edits to an existing site, we proposed an all-encompassing – and budget-neutral Continue Pouring …
It’s a Friday, so I thought I’d write about something off the cuff and UNmarketing because we’re headed full steam towards the weekend. So I wanted to share some thoughts on an article we posted this week from Fast Company titled How to Be Happy Anywhere. First, if you haven’t read it, it’s an awesome Continue Pouring …
Watching TV has changed…drastically. It now seems rare to take a seat on the couch, kick back and watch a full 30 minutes of TV without any other distractions. Now we have our smart phones out, we’re fast forwarding through commercials via our God-send DVRs and just maybe we have our laptop out, too. Well Continue Pouring …
The entire framework and creation of a brand is fascinating. Even more fascinating is how little it takes to destroy it completely. I’m referring to the recent news and handling of the Costa Concordia situation. As if it weren’t devastating enough to Costa Cruises (parent company Carnival) to have one of their massive cruise liners Continue Pouring …
Everybody wants to save a buck. I know I definitely do. After all, that’s why coworker Allison and I swap deals and coupons we hear about. And it’s no surprise that I’m not alone in my nearly overwhelming obsession to snatch up a discount. That’s why daily deal sites have drawn millions of customers since Continue Pouring …
The dawn of programs such as Hootsuite and TweetDeck have been a blessing to social media managers. Supervising and controlling several company accounts can prove challenging when you have a presence on multiple social media outlet. But the thing is – the certain features of these operating systems that we love so much can be Continue Pouring …
